Tangible and Intangible Heritage of Ibiza (Spain) and Its Potential to Be Valued as a Tourist Offer

Ibiza is internationally known for its beaches and coves, but especially nightlife. In addition, at the beginning of 21st century, there was an increase in luxury tourism. However, other types tourism have a testimonial or null presence, although administrations make efforts to promote them. This article describes main assets that up tangible intangible cultural heritage Ibiza, singularities, successes errors management, using case study methodology. The island’s made monuments, some which are UNESCO World Heritage Sites others great originality archaism, rural settings, elements local culture. Specifically, can be divided into following four assets: old city Ibiza; architecture; landscapes; traditional folklore. restoration such as walls churches administrative obstacles owners preserved considered errors. conclusion, it should noted not sufficiently well tourist offer has been adequately promoted.